How to Get Started

1. Pick One Task: Don't try to use all the prompts at once. When you need to write a social media post, start with that specific prompt.

2. Copy, Paste, and Fill: Copy the template into your AI chat and simply replace the text in the [brackets].

3. Iterate and Customize: If you aren't satisfied with the first result, edit your prompt and test it again. These are designed as base prompts, so you should customize them for your specific use cases.

4. Work with the AI: Discuss the output with your AI tool. Ask what might be missing or where you can improve the result.

   • Important Note on Privacy: To protect your confidential information, always use a professional AI tool and ensure its settings are configured to not use your data for model training.

5. Develop Your Toolkit: These prompts are your starting point. As you become more comfortable, modify them to better fit your specific brand voice and needs. Add the right guardrails when you are ready.

If you'd like to have access to more of such prompt templates, register/login as a Member and check out our 'Resource Library'.

Use this to get more value out of the content you've already created. Always replace the [content] with your own information.

Pro tips: Share samples of previous content in different channel for the AI to learn your style.

Here's the CRAFT Framework

Context

I have an existing piece of content: a [Describe the type of content, e.g., 'blog post', 'webinar recording', 'case study'] about [Describe the main topic of the content]. I want it to get more visibility for the content across channels: [List the channels you want to amplify on].

Role

Act as a [Nature of business, whether B2B/B2C/D2C] Content Marketing Manager who is an expert at maximizing the reach and impact of every piece of content.

Action

Suggest 3 creative ways to repurpose this piece of content for each of the different marketing channels listed above.

Format

Provide a bulleted list. For each suggestion, include:

• Channel: (e.g., 'Twitter Thread', 'Instagram Carousel', 'Short Video Script', 'Email Newsletter Snippet')
• Key Angle: (The main point or hook to focus on for that specific format)
• A sample snippet: (A sample snippet: e.g., A sample tweet or the first slide of the carousel)

Refer to this link for details on the content: [URL of the asset to be promoted]

Write in a human tone, that is [Your brand tone of voice, e.g., professional, warm & friendly, witty, or corporate].

Target Audience

The output is designed to attract new customers who haven't purchased from us or existing customers who are ready for an upsell or cross-sell.

Use this to create a simple customer profile to help you focus your marketing efforts.
Copy the template into your AI chat and simply replace the text in the [brackets].

How to use this persona: When creating marketing materials, ask yourself: "Would this resonate with [the persona]? Does it address the pain points? Does it speak to the persona need for [solving their problem]?

Context

We are [Your company name], and we sell [Brief description of your product/service]. Our customers are generally [Describe your customers in one sentence, e.g., "busy parents who need quick meal solutions", "Startup founders who need project management tools"]. We need a clearly defined documented persona we should target to grow the business.

Role

Act as a Market Researcher with 10 year experience who is skilled at synthesizing customer data into clear, empathetic user personas.

Action

Create a simple user persona based on the information provided and also referring to our website [Your product URL]. Give the persona a name and details that bring them to life.

Format

Structure the output into these sections:

• Name:
• Age:
• Job Title:
• Key Goal: (What are they trying to achieve related to our product?)
• Biggest Pain Point: (What is the main problem or frustration we can solve for them?)
• Motivation: (What drives them? e.g., "Saving time," "Growing their business," "Looking professional")
• A short bio (2-3 sentences):

Suggest a brief summary of the type of marketing messaging and strategy that might resonate with the persona.

Target Audience

Our marketing team to refer to for better marketing decisions and to share with the sales team to align and sharpen our go-to-market strategy.

Use the LinkedIn audit prompt during any career transition, before a networking event, or as a quarterly check-up to ensure your profile is always aligned with your professional goals.

Pro tips: You can offer to help the sales team to audit their profile if the mandate is for the Sales team to do social selling.

Do not forget to attach your LinkedIn URL as the source for reference.

Copy the template into your AI chat and simply replace the text in the [brackets].

Context

My LinkedIn profile needs to be more prominent and outstanding.

Role

Act as a LinkedIn expert who knows exactly how to make my profile stand out.

Action

Looking at my current LinkedIn information:

• My current LinkedIn headline: [What is your current LinkedIn headline?]
• My current About section: [What is your current LinkedIn introduction?]

Give me advice on how to improve my profile based on these four key details:

• My Role: [Your Job Title]
• My Industry: [Your Industry]
• My Primary Goal: [e.g., Find a new job, get clients, build my personal brand]
• My Target Audience: [e.g., Recruiters at tech companies, marketing directors, other entrepreneurs]

Format

Provide the recommendations in four simple sections:

1. General comments of what's in my profile currently and areas to improve on.
2. Headline Rewrite: Give me 1-2 powerful new headline options I can use immediately.
3. "About" Section Rewrite: Rewrite my "About" section to be more compelling and include a clear call-to-action.
4. Top 3 Recommendations: List the three most important changes I should consider making to the rest of my profile (like my Experience, Skills, or Featured sections).

Target

The output should uplift appeal to the primary target audience as what I've indicated earlier.

🌟 Community Guidelines

To keep this space valuable, respectful, and safe for everyone, please keep in mind:

• Be respectful: Treat everyone with kindness, patience, and professionalism.
• Stay on topic: Keep discussions relevant to marketing and AI.
• No spam: Self-promotion or advertising isn’t allowed unless it’s specifically invited.
• Foster a welcoming atmosphere: Encourage, support, and celebrate each other’s progress.
• Protect privacy: Don’t share private or sensitive information (your own or others’).
• Respect copyright: Share only content, resources, or materials that you own or have permission to use. This includes course materials, templates, and content created by others.
• Protect creators’ work: The courses and learning materials available here are for your personal use as a member. Please don’t copy, redistribute, or reuse them outside this community without permission.
• Give credit where it’s due: Acknowledge ideas, tools, or resources you’re sharing that come from others.
• Ask questions: Don't be afraid to ask but be clear, specific, and open-minded when seeking help or feedback.
• See something off? If you notice behavior that doesn’t feel right, let the community admins know.

🚦 Rule Violations

We’re all here to learn and grow, but if the guidelines are broken:

• You’ll first receive a gentle reminder or warning.
• Continued or serious violations may result in removal from the community.

Let’s make this a vibrant space where marketers at every stage can confidently experiment, share, and unlock the potential of AI together🚀✨

Here’s a quick guide to help you find your way around and make the most of your time here.

💬 Discussion Groups (Spaces)

• Browse conversations and see what others are talking about.
• With the exception of the 'Announcements' space, to access all other spaces, you’ll need to login or register as a Member. It's FREE.
• Spaces are marked as 🔶 in the menu on the left. You can navigate to the 'Spaces' tab in the main header menu too.

This is where the real exchange of ideas happens so don’t be shy to join in!

📚 Resource Library

• Feel free to access the prompt templates and guides.
• Share what other prompts you've tried that have worked, or not worked.
• You'll find a consolidated list of prompt templates and their respective links for easy access in the Lab.
• We've shared three (3) prompt templates as a 'Welcome Prompts Pack' that you can find at the top as a topic in this space.

Current number of prompt templates: 20

Apply the prompt templates in your go-to AI tool and let us know how they turn out for you!

🎓 Free Courses

• Courses are available for all registered members, FREE.
• Head over to the 'Courses' tab in the main menu to access the courses.
• The first lesson of our Foundation course (Chapter 1) is available to the public for viewing as a sample of what to expect in our courses. You'll find it in the menu on the left 👈under 'Get Started'.
• You can ask questions or leave any comments at the end of every lesson.
• As every course is self-paced, to easily keep track of the lessons you've done in a course, it is recommended that you mark each completed lesson as 'Complete Lesson' which is a button found at the top of every lesson.
• We'll keep you updated on new course releases so keep a look out for our announcements.
• A consolidated list of courses is also found in the 'Resource Library'.

Current number of free courses: 4

Use them to upskill at your own pace, and explore new ways that AI can power up your marketing.

👤 Your Member Profile

• Click on your profile at the top right corner to edit and update your details and notification preferences for the activities in the Lab.
• Your profile helps other members get to know you so share what you do, your interests, and how AI fits into your work.

A complete profile makes it easier to connect with like-minded members.

💡 Tip: The more you participate, the more you’ll get out of the community. Ask questions, share your experiences, and connect with others!