Key Takeaways
Implement a practical framework consisting of four questions for reviewing internal AI tools to ascertain if they still align with business goals. Learn how to assess whether your internal AI still truly delivers competitive advantage and integrates seamlessly into human workflows.
If you're a step ahead and have an internal AI learning from your own data, that's fantastic. The journey doesn't stop at implementation. It's important to regularly check in and ensure your AI partner is still helping you grow. Here's a simple framework for your review, framed as four practical questions.
Is it still solving the right problem?
Your Actionable Step: Re-run Step 1 of our framework. Does your internal AI still address your biggest time sink, or does its focus need to be adjusted?
Success Metric: The AI should address tasks that currently represent at least 15% of your team's weekly workload.
Is it empowering the team's creativity?
Your Actionable Step: Talk to your team. Can they easily customize and guide the AI's output? Or do they feel stuck with its suggestions? A great AI should feel like a collaborative tool, not a prescriptive one.
Success Metric: Team members should rate their creative satisfaction as equal or higher than before AI implementation. Is it learning your unique voice?
Is it learning your unique voice?
Your Actionable Step: Compare an output from today with one from three months ago. Is the tone more aligned with your unique, human brand? If not, it may need new training data or clearer guidance.
Success Metric: Brand consistency scores should improve by at least 20% over a 3-month period.
Are the results still practical and tangible?
Your Actionable Step: Look at the performance metrics. Is the AI-assisted content performing as well as or better than before? Does the output still require heavy editing, or is it becoming easier to apply?
Success Metric:
- AI-assisted content should perform within 10% of your best human-created content.
- Edit time should decrease by 25% over 6 months as the AI learns your preferences.
Quarterly Review Checklist
Every three months, assess your AI integration using this checklist:
- ROI calculation:Is the time/cost savings worth the investment?
- Team feedback:Survey satisfaction and creative fulfillment levels
- Performance analysis:Compare content performance metrics quarter-over-quarter
- Process optimization:Identify what prompts and workflows work best
- Strategic alignment:Does the AI still support your current marketing goals?
- Training needs:What additional AI skills does your team need?
This step-by-step approach is designed to set you up strategically in the long run. We believe this practical, human-led approach is the best way to start building a smarter, more efficient marketing workflow.
