Making AI Adoption Second Nature for Marketers
We’re on a mission to make AI simple, practical, and confidence-boosting for marketers around the world.
Our Mission
We’re on a mission to equip 10,000 marketers across the globe with the skills and confidence to succeed in the age of AI. By making upskilling in AI accessible and practical, we’re helping marketing professionals unlock creativity, drive smarter decisions, and lead innovation in their specializations. Whether you’re a solo marketer or leading a global team, we’re here to help you feel capable, creative, and future-ready.
Our Vision
We imagine a world where marketers feel empowered, not overwhelmed, by technology. A time where AI is a trusted partner that sparks ideas, simplifies workflows, and frees up time for the big-picture thinking that marketers do best.
We’re building a global community where marketers feel they have the freedom to experiment, learn, and lead confidently in the AI era. The future of marketing isn’t just about AI; it’s about people using AI well.
We’re building a global community where marketers feel they have the freedom to experiment, learn, and lead confidently in the AI era. The future of marketing isn’t just about AI; it’s about people using AI well.
Why "Layercakes"
The name "Layercakes" reflects the multifaceted world of modern marketing, and every professional navigates their career and projects differently. Some marketers prefer to learn step-by-step, savoring each new layer of knowledge as they build their skills. Others have specialized needs, focusing on a single "layer" of expertise.
Just as a cake with many layers to form a whole, we know a single marketing campaign is often a series of interconnected tasks. We are here to support you in tackling every challenge ensuring you have the tools and support you need to succeed.
Just as a cake with many layers to form a whole, we know a single marketing campaign is often a series of interconnected tasks. We are here to support you in tackling every challenge ensuring you have the tools and support you need to succeed.
Why We’re Different
- No big tech words, just clear human speakWe break down AI in a way that’s easy to grasp and apply
- Practical, everyday skillsLearn to use AI tools confidently in your day-to-day, not just understand the theory
- Friendly learningNo tech gatekeeping. All experience levels are welcome
- Global mindsetWhether you’re in a startup or a Fortune 500, you’ll find your people here