Key Takeaways:
Stop publishing bland AI content by understanding the fix: leverage specific prompts, inject contextual data, embellish with creativity and perform a thorough review. Learn practical, non-technical tactics to transform generic drafts into original, high-performing marketing content quickly, ensuring every piece reflects your unique brand expertise.
But what if the problem isn’t with the AI, but with the way we’re asking? Getting great content with AI doesn't have to entail endless editing; it’s about having a better conversation with your AI tool from the very beginning.
Why AI Content can Sound so Generic
To get unique, human-sounding content, you need to assume the role of a guide. Your job is to give the AI clear, specific instructions that steer it towards the result you want.
In this guide, we'll walk you through a few steps to get outputs you feel you can use, without the strenuous effort to edit.
Four Practical Ways to Make Your AI Content Unique
Fixing generic content starts before you even click 'generate'. Here are four ways to improve your results.
1. Start with a better framework
A great prompt is more than just a question; it’s a framework that guides the AI. Instead of a simple request, a good prompt gives the AI context, a specific format, and a clear goal. If you're not sure where to start, you're not alone. We've built a library of practical prompts and step-by-step guides to help you get clear, actionable ideas for your next campaign.
2. Give the AI a personality
One of the simplest ways to avoid a generic tone is to tell the AI who to be. Before your main request, add a simple instruction that defines a persona, or use your brand voice. Instead of just asking for a 'social media post', tell it to assume the role of a social media content creator for your business industry.
3. Add your unique insights
This is the most important step. AI is an incredible tool for creating a first draft, but your creativity is what makes it special. Once the AI has given you a foundation, it’s your turn to weave in your own stories, customer insights, and unique brand perspective. This is the partnership in action, and it ensures your final content is truly your own.
4. Add an AI reviewer to your workflow
This is an advance technique where you include different AI persona to review your content and suggest changes from their perspectives. This is very useful if your content is targeted at different audiences, or a different region. It can help you catch nuances that you never thought of.
Ready to move beyond generic? Follow us for more tips and access to our library of practical prompts in our Layercakes Lab.
